Embrace the Bro-tastic
Fratello Story
The Story Behind
Fratello
Forging a New Path in Men's Skincare
At Fratello, we weren’t satisfied with the status quo. We saw countless men struggling with skincare routines that just didn’t work. We knew there had to be a better way.
Inspired by the Bro Code, we set out to create a brand that catered specifically to the needs of our fellow bros. We understood that men’s skin has unique characteristics – thicker and maybe oilier due to testosterone, prone to shaving irritation, and often neglected when it comes to pampering.
Bro-tastic Caffeine Story
We also believed in the power of nature. Tired of chemical-laden products, we turned to the goodness of organic ingredients. After all, men deserve the same level of clean, sustainable self-care as anyone else.
At Fratello, we believe men deserve effective skincare that’s both powerful and natural. That’s why we harness the science-backed power of caffeine as our hero ingredient across all formulations. Caffeine acts as a champion for men’s skin by:
Boosting circulation
Combating puffiness
Tightening and firming
We’re more than just a brand; we’re a community of men who believe in taking care of ourselves, naturally. So join us, bro, and experience the Fratello difference. Let’s rewrite the rules of men skincare, together.